Most CPA practices run the way they did twenty years ago: paper organizers, email attachments, a shoebox of receipts, a bill for every phone call. GreTax runs on a secure portal, automated intake and AI-assisted review. Less of your fee goes to data entry; more goes to getting the return right and finding what you're owed.

I'm JT Grewal. Ten-plus years in tax, most of it close to technology, so building a practice this way was the obvious move. I grew up in the Central Valley, went to UC San Diego, and I'm a licensed CPA in California.